How Dynamic Pricing Can Boost Your Revenue by 30%

Most independent hotel and homestay owners in India use the same rate year-round — or make occasional manual adjustments during obvious peak seasons. This leaves significant revenue on the table.

What is Dynamic Pricing?

Dynamic pricing means adjusting your rates automatically based on demand signals: time of year, day of week, how far in advance the booking is, local events, and occupancy levels.

The Revenue Impact

Properties that implement even basic dynamic pricing rules see 20-35% revenue increases without adding a single room. The key is charging more when demand is high, and filling vacant rooms with competitive pricing when demand is low.

Three Rules to Start With

1. Weekend premium: Add 20% to Friday and Saturday nights. 2. Last-minute discount: Offer 15% off for bookings within 72 hours of check-in to fill gaps. 3. Peak season: Identify your top 3 peak months and increase rates 30-50%.

Setting Up in StayKeep

StayKeep's Bookings module lets you create pricing rules by date range, day of week, or booking lead time. Set it once, and your rates adjust automatically.